COMPETITIVE ADVANTAGE: - Covers two of the most visited national parks in Utah - In-depth and beautifully illustrated features written by local insiders. TOURISM TRENDS: - More than 5 million visitors go to Zion National Park each year, while 2.1 million visit Bryce Canyon, and the numbers have continued to climb since the Covid 19 pandemic - Both Zion and Bryce Canyon national parks are among the Top 20 most visited national parks, with Zion solidly in the top 10 FULLY REDESIGNED! - New front cover has eye-catching full-bleed images with key selling points on the front - New back cover is fully-redesigned - "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to see and do as well as what to read and watch before going) - Visually focused with more color and images including more full and half-page images throughout and color-coded category icons - Other useful features including Great Itineraries, Calendar of Events, Best Tours, Outdoor Adventures, and more. - "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel - Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational CURATED AND RELEVANT: - Focused coverage on only the best places so travelers can make the most out of their limited time. - Carefully vetted recommendations for all types of establishments and price points. CONCISE: - Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description

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