The Business Artist : A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World
(2024)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Adam Boggs, 2024
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9798989808816 MWT16982876, 16982876
LANGUAGE
English
NOTES

Has we lost our way as business leaders? Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls? Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work. In The Business Artist, you'll come face-to-face with a simple truth: as we head into a data-driven future, the only way forward is by becoming more human

Mode of access: World Wide Web

Additional Credits