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Matthew Dicks is an internationally bestselling author and award-winning slam storyteller with a record-breaking fifty-nine victories at the Moth StorySLAM competition and ten victories at the GrandSLAM. In addition to cofounding Speak Up, a Hartford-based storytelling organization, he teaches storytelling and public speaking to individuals, corporations, nonprofits, universities, and schools around the world. He lives in Newington, Connecticut, with his wife and two children. MatthewDicks.com StoryworthyMD.com "Matt Dicks is an incredible coach with a truly unique knack for engaging any audience through strategic storytelling." - Ania Smith, CEO of Taskrabbit "Business relationships depend on communication and connection, and nothing is more equipped to facilitate those bonds than storytelling. . . . By utilizing storytelling in your business, you, too, can build a timeless legacy and lifelong friendships." - Alykhan Rehmatullah, cofounder and CEO of Kalpa "This is your opportunity to learn the art of storytelling from a master craftsperson. . . . It's your chance to be mentored by Matt and learn how to outsell all your peers using stories alone. Most importantly, this book will help you learn how to think in story, a skill that will separate you from the pack and make people pay attention." - from the foreword by Masha Cresalia, founder of Product Narrative Consulting - Shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies - The author is the all-time record holder for most victories in the Moth StorySLAM competition, and his previous book on storytelling (Storyworthy) has sold more than 52,000 copies to date - Matthew Dicks has spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies - An internationally bestselling novelist, Dicks has also published work in Reader's Digest, Slate, Parents magazine, the Huffington Post, and the Christian Science Monitor WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: - The three elements of a winning story: stakes, suspense, and surprise - Finding the right narrative structure (and why beginning at the beginning isn't always the best method) - The power of being vulnerable: how admitting your mistakes can build rapport with audiences - When and how to use humor - Zigging while others zag: making yourself stand out from competitors Whether you're an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit. Foreword by Masha Cresalia Introduction: It Started with a Question and Ended with a Story Part 1: Climb Aboard Chapter 1: How I Landed Here Chapter 2: Do I Need Storytelling? Chapter 3: Zig vs. Zag Part 2: Finding Your Stories Chapter 4: Story Then Purpose. Not the Other Way Around Chapter 5: Why I Have the Good Stuff Chapter 6: Homework for Life Chapter 7: First Last Best Worst Chapter 8: 3-2-1 Chapter 9: Stories Are Often Invisible to the World Chapter

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