Very good copy : 207 micro-lessons on thinking and writing like a copywriter
(2024)
By:
Shleyner, Eddie
Nonfiction
Book
Call Numbers:
659.132/SHLEYNER,E
0 Holds on 1 Copy
Availability
Details
PUBLISHED
[Chicago, Illinois?] : VeryGoodCopy?, 2024
©2024
©2024
EDITION
First paperback edition
DESCRIPTION
xxi, 457 pages : illustrations ; 22 cm
ISBN/ISSN
9798990910607, 9798990910607
LANGUAGE
English
NOTES
"Based on one of the copywriting industry's mot unique ... newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner's ... writing about creativity, storytelling, and persuasion into 207 .. "micro-lessons" on: thinking, essential principles and concepts copywriters must understand to create their best work [and] writing, proven techniques copywriters can use to write clear, vivid, emotionally charged ads"--Page 4 of cover