Includes index

Chapter 1 : The pre-Super Bowl NFL : humble beginnings -- Chapter 2 : The creation of the Super Bowl -- Chapter 3 : Super Bowl I was a scramble, and don't call it the "Super Bowl" -- Chapter 4 : The Super Bowl starts making history -- Chapter 5 : Politics, patriotism and the power for change -- Chapter 6 : The Super Bowl's impact on American culture and society -- Chapter 7 : Count the dollars, billions and billions of them -- Chapter 8 : Brands worth defending -- Chapter 9 : The king of the advertising jungle -- Chapter 10 : The media and the NFL together build a colossus -- Chapter 11 : It's an entertainment extravaganza, and a football game -- Chapter 12 : The drive to Super Bowl

"The Football Game That Changed America is the first book to chronicle the entire history of the Super Bowl and examine the social, cultural, economic, and political impact of this colossal event, bringing to life the colorful characters, bold rivals, and twists of fate that played a role in the creation and explosive growth of the Big Game"--

The Super Bowl has changed what was just another wintry Sunday into America's unofficial holiday. It's the biggest entertainment event of the year. It's the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections. How did this all happen? In The Football Game That Changed America, Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be -- including the challenges, stumbles, and amusing surprises along the way -- and details the game's incredible impact well beyond the sports world, touching virtually every facet of life in the United States. Featuring colorful characters, bold rivals, and twists of fate, The Football Game That Changed America brings the history, growth, and future of the Super Bowl to life. It's a captivating deep dive into a sporting event like no other. -- Provided by publisher