Acknowledgments -- Foreword -- Preface -- Section I: The social media revolution for small business. Unleashing social media's potential for small business -- What types of small businesses can grow with social media? -- Social media versus traditional marketing : the new frontier -- Crafting a social media brand identity -- Discovering your social media soul mate : your ideal customer -- Which social media platforms should you choose? -- Time mastery in the social media world -- Your social launchpad : kick-starting your online presence -- Section II: Social media strategies for captivating audiences. Building your tribe : cultivating a community -- Balancing conversation and customer service -- Weaving your brand story into social tapestry -- Crafting impactful content : Canva essentials for small businesses -- How to grow your social media presence -- Capturing hearts and minds : engagement essentials -- The LKT factor : leveraging like, know, and trust -- Navigating the storms : how to handle a digital crisis -- The art of online reputation management -- What about the elephant in the room? Google -- Social listening : the secret ingredient for brand success -- How to design a brand to leave your competition in the dust -- Blogging brilliance to boost your business -- Section III: Mastering social media success. Setting the bar : defining and achieving your social media milestones -- How to create a budget for social media -- How to grow your email list -- How to define your goals -- Crafting your social media content -- How to create short-form videos -- How to create long-form videos -- How to create a social media campaign -- How to create an editorial calendar -- How much time does it take? -- What metrics should you measure? -- To pay or not to pay : navigating paid promotions -- How to CPR to a dead account -- Unlocking the power of AI for small business social media -- Putting it all into practice : a case study approach -- The end -- Resources: List of apps and services -- Notes -- References -- Index -- About the author

"In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"--