Read by Sandy Weaver

Without a deep understanding of your company's culture, any change effort you undertake will fail. Bestselling author Jon Katzenbach and his coauthors identify the four most critical cultural elements leaders need to focus on. Every organization has a unique culture, but they all have one thing in common. Whenever they have a big change to make, powerful emotional forces in their culture appear, at first, to resist it. But there are other culture forces under the surface that can be potential sources of catalytic strength. The best leaders succeed by tapping those "critical few" sources. Using an unusual, dialogue-based approach, Jon Katzenbach, author of the seminal The Wisdom of Teams (over 400,000 sold) shows how a sharp focus on just these elements reduces complexity and enables leaders to create profound cultural transformation and positive, lasting impact on performance. The critical few elements are: The critical few traits: the shared characteristics that are at the heart of people's emotional connection to what they do. The critical few behaviors: people's actions that would lead a company to succeed if they were replicated at greater scale. The critical few informal leaders: individuals whose emotional intuition and institutional trust make them valued guides for transformation, wherever they are on the org chart

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