The tipping point : how little things can make a big difference
(2017)
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : AB Publishing, 2017
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (16hr., 09 min.)) : digital
ISBN/ISSN
9781518954795 MWT13677676, 1518954790 13677676
LANGUAGE
Russian
NOTES
Read by Aleksiy Muzhytskiy
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
Mode of access: World Wide Web