Marketing + Promo: - National, regional, and subject-specific print features, excerpts, review coverage, broadcast and television interviews - Publicity and promotion in conjunction with author's speaking engagements - Pre-order campaign targeting booksellers via social media + newsletters - Outreach to subject-specific organizations, markets and festivals - Excerpts available - Electronic ARCs - Media + Publicity contact: james@full-complement.com - Social Media + Foreign Rights contact: grace@rmbooks.com Key Selling Points: - Environmental Awakening: The book intricately weaves captivating stories of environmental awakening, drawing inspiration from renowned figures like Aldo Leopold, Stan Rowe, Wendell Berry, and Rachel Carson. - Ecological Challenges: It confronts pressing ecological challenges, advocating a compelling shift in perspective. Readers are encouraged to embrace curiosity, scrutiny, and empathy in understanding the profound significance of our natural landscape. - Urging Stewardship: "Travels Up the Creek" urges environmental stewardship firmly rooted in science. It challenges groupthink, providing readers with knowledge, motivation, and agency, empowering them to contribute to creating a better world. - Human-Nature Connections: The book delves into the intricate connections between humans and nature, exploring both the beauty and stark realities. It emphasizes empathy, prompting readers to actively protect imperiled species and threatened places. - Call to Action: In a world facing seemingly insurmountable issues, the book serves as a powerful call to action. It inspires change through a combination of education, motivation, and a touch of righteous anger. - Expert Author: Lorne Fitch, with over 50 years of experience as a biologist, offers unique insights backed by a wealth of hands-on experience. His scar-tissue insights bring depth and authenticity to the narrative. - Conservation Advocate: As a retired provincial fish and wildlife scientist and co-founder of the riparian stewardship initiative, Cows and Fish, Lorne Fitch is a passionate conservation advocate with a remarkable track record, including multiple awards and recognition. - Wide Recognition: The author's contributions to conservation have been acknowledged with awards such as the Alberta Emerald awards, Alberta Order of the Bighorn Award, Canadian Environmental Gold Award, and recognition from various prestigious organizations. - Biographical Background: Lorne Fitch's unique blend of professional expertise and personal experiences enriches the narrative, offering readers a comprehensive understanding of environmental issues. - Local Expertise: Having criss-crossed the province, engaged with diverse stakeholders, and learned the landscape firsthand, Lorne Fitch brings a localized perspective to global environmental issues. - Legacy of Recognition: Lorne Fitch's numerous accolades from esteemed organizations underscore his lasting impact and dedication to environmental conservation. - Accessible Expertise: Lorne Fitch's role as a former adjunct professor at the University of Calgary makes complex ecological concepts accessible to a broad audience. - Promise of a Sustainable Future: As a compelling guide for Earth stewards, "Travels Up the Creek" promises to contribute to a sustainable future for all, making it a must-read for those passionate about environmental preservation. A new collection of essays that will engage readers, inspire change, raise awareness, nurture empathy, and reshape perspectives on environmental stewardship towards a sustainable future. Travels Up the Creek intricately craf

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