Availability
Details
PUBLISHED
Hoboken, NJ : John Wiley & Sons, Inc., [2025]
©2025
©2025
EDITION
3rd edition
DESCRIPTION
xvi, 364 pages : illustrations ; 24 cm
ISBN/ISSN
9781394284870, 139428487X :, 139428487X, 9781394284870
LANGUAGE
English
SERIES
NOTES
This friendly guide explains the mechanics of PR and gives you the tools you need to succeed, including how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements and beyond