A debut picture book that explores the importance of pronouncing names properly and celebrates cultural identity. Saajin loves his name-he loves it so much that he sees it spelled out in the world around him in his snacks, in the sky and sometimes he even sings it aloud. On his first day of school, Saajin is excited to meet his new classmates, but things take a turn when the teacher mispronounces his name as Say-jin and he is not sure how-or if he should-correct her. After trying to live with the different version of his name for a while and some thoughtful conversations with his family about the meaning behind it, Saajin realizes the importance of reclaiming his name and embracing his identity. This empowering story, accompanied by energetic and vibrant art by Samrath Kaur, will resonate with any reader who has ever felt misunderstood. - Advertising in Edelweiss, Netgalley, and outreach to consumers and reviewers via digital reader communities - Outreach to readers via Annick's general and teacher-librarian newsletters, and social media accounts - Review and other publicity pitching to media and social media creatives focusing on Back to School and diverse picture books - Promotion at teacher and librarian conferences - Activity sheets and discussion guide/lesson ideas - Virtual and select in-person author events - AUTHENTIC VOICE: an authentic depiction of a Sikh Punjabi family-something not frequently seen in picture books - TIMELY: Issues around pronouncing names correctly (and not Anglicizing them) have been a recurring topic in the media over the last few years - RELATABLE: having your name mispronounced is a very relatable experience! A lot of us, even as adults, have been unsure about how to deal with this situation - DEBUT: Annick is excited to introduce author Kuljinder Brar and illustrator Samrath Kaur

Mode of access: World Wide Web