Artificial Intelligence in Business Management
(2024)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Bentham Science Publishers, 2024
Made available through hoopla
DESCRIPTION

1 online resource (166 pages)

ISBN/ISSN
9789815238211 MWT17602036, 9815238213 17602036
LANGUAGE
English
NOTES

Artificial Intelligence in Business Management is a review of artificial intelligence (AI) applications in businesses. This book adopts a cross-disciplinary strategy toward AI adoption. Book chapters explore many projects that go beyond simple data management and accessibility to showcase the growing role of artificial intelligence and machine learning in the enterprise data space. AI methods for tackling marketing and commercial strategies, as well as the use of AI and machine learning in tourism, insurance and healthcare systems, are discussed. A study on the significance of cultural assets in evaluating risks and protection is also presented. The content gives valuable insights on the application and implications of artificial intelligence and machine learning from this book to readers aiming for corporate roles, such as directors, executives, senior software developers, and digital transformation managers. The book is an essential resource for researchers and professionals in business, economics, and allied disciplines. Readership Researchers and professionals in business, economics and allied disciplines

Mode of access: World Wide Web

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