Selling to the Brain: The Neuroscience of Becoming a Sales Genius
By:
Best, Robert G.
Nonfiction
eAudiobook
Details
PUBLISHED
[United States] : Best Mindframe, 2024
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (11hr., 44 min.)) : digital
ISBN/ISSN
9798347315901 MWT17700320, 17700320
LANGUAGE
English
NOTES
Read by Casey Best
In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them. Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way
Mode of access: World Wide Web