"As one of the world's most popular sports, and with races in far corners of the globe, Formula One is big business. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.... Christian Sylt and Caroline Reid describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the first television deals, the reign of Bernie Ecclestone, and much more."--Publisher