Introduction: why a book about the like button? -- The invention of the like button -- How does innovation happen? -- Why the thumb? -- Why do we like likes? -- What happens when you click? -- The business of likes -- Unintended consequences -- The future of likes

"Over seven billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous and so familiar-and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place? In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson-Silicon Valley veteran and participant in the invention of the like button-take readers along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future. But this isn't just the story of the like button. It's so much more. Using the origin story and evolution of the like button as a jumping-off point, the authors take readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us. For such a small and unassuming invention to take on such scale and power, it must be tapping into something very, very big"-- Provided by publisher