Includes index

Reset : drop everything and sprint on the most important challenge until it's done -- Customer : start by identifying your customer and a real problem you can solve -- Advantage : take advantage of your advantages -- Competition : get real about the competition -- Differentiation : differentiation makes products click -- Principles : use practical principles to reinforce differentiation -- Options : seek alternatives to your first idea -- Lenses : consider conflicting opinions before choosing an approach -- Hypothesis : it's just a hypothesis until you prove it -- Experiment : experiment with tiny loops until your solution clicks. Then build it

"Every big project--whether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood café--requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? Jake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the Foundation Sprint--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution. Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you."--

The book Click by Jake Knapp and John Zeratsky presents a structured approach to launching new projects through a method called the Foundation Sprint. Drawing on their experience as product designers and investors, the authors offer ten key lessons, a detailed playbook, and examples from companies like Nike, Google, and Slack. The book aims to help teams make informed decisions early in the project process and align their efforts with customer needs. It builds on ideas from their previous work, Sprint, and is intended for individuals or teams looking for practical guidance on how to begin turning ideas into successful products or services