The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copy [eBook - hoopla]

Available

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copy

(2012)

By: Sugarman, Joseph

Nonfiction

eBook

Provider: hoopla

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Details

PUBLISHED

[United States] : Wiley, 2012
Made available through hoopla

DESCRIPTION

1 online resource

ISBN/ISSN

9781118428795 MWT18098254, 111842879X 18098254

LANGUAGE

English

NOTES

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success

Mode of access: World Wide Web