McKinsey & Company's newest, most definitive, and most irreverent book on strategy, which thousands of executives are already using, is a must-read for all C-suite executives looking to create winning corporate strategies. "Strategy Beyond the Hockey Stick" is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a groundbreaking formula that enables you to objectively assess your strategy's real odds of future success. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance, where 60% of companies reside, making very little economic profit, to the top quintile where 90% of global economic profit is made. This movement does not happen by magic, it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia

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