Organizational Change : Creating Change Through Strategic Communication
(2011)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Wiley, 2011
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781444340358 MWT18085951, 1444340352 18085951
LANGUAGE
English
NOTES

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. - Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about - Fills in an important piece of the applied communication puzzle as it relates to organizations - Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation

Mode of access: World Wide Web

Additional Credits