Can We Do That?! : Outrageous PR Stunts That Work -- and Why Your Company Needs Them
(2011)
By:
Shankman, Peter
Nonfiction
eBook
Details
PUBLISHED
[United States] : Wiley, 2011
Made available through hoopla
Made available through hoopla
DESCRIPTION
1 online resource
ISBN/ISSN
9781118044698 MWT18101322, 111804469X 18101322
LANGUAGE
English
NOTES
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game
Mode of access: World Wide Web