How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of "The Small Business Start-up Workbook", Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: - Assess whether your business idea will work online/digitally - Choose the right business model for your proposition and avoid wasting time - Assess demand, viability and uncover untapped needs and gaps in the market - Build a usable, engaging website and mobile app - Create a buzz using social networking - Drive high quality traffic to your site and convert visitors into paying customers - Use search engine optimization (SEO) and marketing (SEM) tools effectively - Raise finance and protect your business - Build and maintain a strong brand - Recruit and retain a strong team - Sell the business or find a suitable successor

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