Women Mean Business. They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom-line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world? "Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world. This book shows why getting gender right matters-as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual

Mode of access: World Wide Web