A proven approach to revenue-generating marketing and client development "Professional Services Marketing" is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy, establishing a brand and reputation, implementing a marketing communications program, executing lead generation strategies, and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry

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