BRICs and Beyond : Lessons on Emerging Markets
(2012)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Wiley, 2012
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781118351512 MWT18093324, 1118351517 18093324
LANGUAGE
English
NOTES

"BRICs and Beyond" is an international business executive text written especially for executive and MBA students. It is based on extensive consulting in emerging economies and several years of experience teaching executive MBA courses around the globe. The author has continually faced the problem that the available textbooks for teaching international business focused almost exclusively on examples of Western multinationals for case illustrations. In the process of preparing cases nearer to the emerging market she worked in, the author realized that the often fascinating, frequently insightful and always different approach to business illustrated by these cases should be required reading for MBA students in typical Western environments too. With its wide range of current case illustrations and concise summaries this is a new-generation text that will welcome today's MBA student to the wider world of 21st century international business

Mode of access: World Wide Web

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