Adobe Analytics for Dummies
(2019)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Wiley, 2019
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781119446019 MWT18087166, 1119446015 18087166
LANGUAGE
English
NOTES

Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. "Adobe Analytics for Dummies" arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. - Evaluate your marketing strategies and campaigns - Explore implementation fundamentals and report architecture - Apply Adobe Analytics to multiple sources - Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and "Adobe Analytics for Dummies" will help you stay ahead of the curve

Mode of access: World Wide Web

Additional Credits