Business and Big Data : Influencing Consumers
(2018)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Greenhaven Publishing LLC, 2018
Made available through hoopla
DESCRIPTION

1 online resource (48 pages)

ISBN/ISSN
9781534564312 MWT18160262, 1534564314 18160262
LANGUAGE
English
NOTES

The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives

Mode of access: World Wide Web

Additional Credits