Previous edition: 2015

What is UX strategy -- The four tenets of UX strategy -- Defining the initial value proposition -- Conducting competitive research -- Analyzing the competition -- Storyboarding value innovation -- Creating prototypes for experiments -- Conducting online user research -- Designing for conversion -- Denouement

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation