You're an executive with a bold idea, a breakthrough innovation, or a critical project that needs the green light. But if your presentation falls flat-unclear, unfocused, or uninspiring-everything can stall. This book shows you how to stop that from happening. In Red Light, Green Light, messaging strategist Cindy Skalicky shares the proven HOW-TO Model-a practical, step-by-step framework to communicate complex ideas with clarity, confidence, and conviction. You'll learn how to:  Craft powerful, high-stakes messages that cut through noise  Influence decisions and secure buy-in from any audience  Use persuasive storytelling to turn "not sure" into "hell yes"  Present with executive power, polish, and purpose Whether you're pitching innovation, leading change, or rallying a room, this is your playbook for moving people from hesitation to action-and getting your big idea across the finish line

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