The Philosopher’s Toolkit. Episode 16 Outwitting the Advertiser
(2025, original release: 2013)
Nonfiction
eCourse
Details
PUBLISHED
The Great Courses, 2013
[San Francisco, California, USA] : Kanopy Streaming, 2025
[San Francisco, California, USA] : Kanopy Streaming, 2025
DESCRIPTION
1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
ISBN/ISSN
16061857
LANGUAGE
English
NOTES
Title from title frames
Recommended by doctors! Low fat! Call today! The world of advertising is filled with psychological manipulation, misleading half-truths, and magic words designed to get us to buy. This lecture cuts through the spin to show us the advertiser's favorite techniques, from beautiful spokespeople to empty messaging
Film
In Process Record
Patrick Grim
Originally produced by The Great Courses in 2013
Mode of access: World Wide Web