--For dummies

Introduction -- Part 1: Introduction to Solopreneurship -- Chapter 1: Understanding Solopreneurship -- Chapter 2: Introducing the Solopreneur Success Cycle -- Chapter 3: Creating a Business Plan That Works -- Part 2: Starting Your Solopreneur Career -- Chapter 4: Defining Your Goals and Success -- Chapter 5: Envisioning Your Solo Business -- Chapter 6: Defining Your Solo Business -- Chapter 7: Understanding Your Competition -- Chapter 8: Defining Your Customer -- Chapter 9: Tackling Potential Obstacles to Getting Your Business Up and Running -- Part 3: Building Your Solopreneur Business -- Chapter 10: Positioning Your Business and Product in the Market -- Chapter 11: Creating Your Messaging and Brand -- Chapter 12: Building an Effective Marketing Strategy -- Chapter 13: Defining Your Sales Process -- Chapter 14: Crafting a Delightful Onboarding Experience -- Chapter 15: Setting Up Your Business -- Chapter 16: Choosing and Setting Up Your Tools and Services -- Part 4: Running and Learning from Your Solo Business -- Chapter 17: Executing Your Marketing Plan -- Chapter 18: Executing Your Sales, Finance, and Operations Plans -- Chapter 19: Documenting Problems and Solutions -- Part 5: Improving Your Business -- Chapter 20: Refining or Reimagining Your Business -- Chapter 21: Getting Strategic About Change -- Chapter 22: Making Changes to Your Business -- Part 6: Living the Solopreneur Lifestyle -- Chapter 23: Balancing Your Work and Personal Life -- Chapter 24: Looking into the Future of Solopreneurship (and Your Business) -- Part 7: The Parts of Tens -- Chapter 25: Avoiding Ten Common Solopreneur Mistakes -- Chapter 26: Ten Important Reminders for Solopreneurs -- Chapter 27: Ten FAQs About Solopreneurship -- Index

"Create and run your one-person business with pro advice and strategic tools. Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives--instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide." -- Amazon