The Inertia Trap: Why Businesses Plateau-and How to Break ThroughEvery business hits a point where growth stalls, energy fades, and progress slows. It's not always obvious why. You're still working hard, still chasing goals-but something's stuck. That invisible force is inertia-and left unchecked, it can quietly destroy momentum and potential.In The Inertia Trap, business coach Sekar Palanisamy delivers a practical and eye-opening guide to help founders, executives, and business leaders identify and overcome the hidden barriers holding their companies back. Blending real-world case studies (from Microsoft, Kodak, Blockbuster, Uber, and more) with actionable tools, this book introduces the BSTRAT Momentum Matrix, a proven framework to diagnose strategic, operational, and cultural friction.You'll learn:The 3 types of inertia and how they silently erode performanceHow to spot signs of inertia early in your businessHow companies like Netflix and IBM broke free-and how you can tooHow to create a 90-day momentum action plan that actually gets resultsHow to shift your leadership, team, and systems toward lasting growthPacked with simple diagnostics, guided worksheets, and a clear path forward, The Inertia Trap isn't just a book-it's a reset button for your business.If you're tired of spinning your wheels and ready to reclaim forward motion, this is your roadmap. Sekhar Palanisamy is a former director at a Fortune 50 company, where he managed teams of over 250 people, built and exited several startups, and now leads as a CEO himself. "The Inertia Trap" is his ultimate "coach-in-a-book"-designed for business owners who want to unlock growth, regain clarity, and win. This book is your field guide to overcoming stagnation, reigniting energy, and building a thriving business. He is a certified business coach, trusted advisor, and advocate for real-world results. With over 20 years of experience guiding mid-sized business owners and executives past growth plateaus, Sekhar is known for turning complexity into practical, actionable strategies that drive real change. He's empowered countless leaders to overcome inertia-helping them rekindle momentum and achieve lasting breakthroughs. As founder of a leading coaching practice, Sekhar's approach blends deep strategy with relatable storytelling, real case studies, and proven tools

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