Dr. Harrison's second book, RISE: 16 Reasons Why 10% of Start-ups Succeed, builds on the insights from his first book, FALL: 16 Reasons Why 90% of Start-ups Fail, to explore the key factors that contribute to start-up success in the age of innovation, disruption, and digitalization. In the dynamic and ever-evolving world of start-ups, while many things change, certain fundamental elements remain constant. RISE: 16 Reasons Why 10% of Start-ups Succeed offers an invaluable and practical guide to understanding and emulating the strategies that set successful start-ups apart. You will discover: How to ensure you are developing the right product for the right market at the right time, with the right team and partners. Strategies to outmaneuver the competition and stay ahead in the market. The significance of passion, focus, and energy in driving the success of even the best products. The importance of listening to advice, seeking guidance from the right places, and pivoting when necessary. How paying close attention to customer feedback can lead to continuous improvement and increased loyalty. Effective sales and marketing strategies that align with your business goals to drive growth and customer engagement

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