A brand of adaptable authenticity -- Carving out a niche -- What does an economist know about songwriting? -- The layered musical universe -- Fans: consumer and stakeholder -- Friends: candid and strategic -- Reaching your billionaire era -- Impact, implicated -- For the critics -- The evolution of Miss Americana

"Packed with timeless lessons, The Glory of Giving Everything: the Taylor Swift Business Model delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. The author provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape. It is designed for entrepreneurs, marketers, and fans alike who want to glean insights from one of the most iconic figures in modern entertainment. Whether you're a lifelong Swiftie or new to her world, this book will inspire you to elevate your own business strategies and embrace the artistry of entrepreneurship"-- Provided by publisher