Summary of Joseph Sugarman's the Adweek Copywriting Handbook
(2022)
By: IRB Media

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : IRB, 2022
Made available through hoopla
DESCRIPTION

1 online resource (79 pages)

ISBN/ISSN
9798350039313 MWT15467922, 15467922
LANGUAGE
English
NOTES

Please note: This is a companion version & not the original book. Book Preview: #1 Read the book. It's very short and it will teach you the principles of successful direct response copywriting. #2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners. #3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter. #4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be

Mode of access: World Wide Web

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