Read by Aaron Friedrichsen

Buy now to get the main key ideas from Cal Newport's So Good They Can't Ignore You In So Good They Can't Ignore You (2012), Cal Newport aims to debunk the fairytale notion of "follow your passion." Newport does not believe that everyone has a pre-existing passion that sets the course toward a fulfilling career. In fact, he believes it might be dangerous to entertain such a naïve idea. After refuting passion as a career driver, Newport attempts to answer one of the questions most asked by job seekers: How do people end up loving what they do? Newport presents his case using research and evidence, including interviews with people who either failed at finding careers they love or remarkably exceeded all expectations. He presents his findings under four major rules to answer the question of why people end up loving what they do

Mode of access: World Wide Web