Details
PUBLISHED
[United States] : Falcon Press LLC, 2021
Made available through hoopla
Made available through hoopla
EDITION
Unabridged
DESCRIPTION
1 online resource (1 audio file (21 min.)) : digital
ISBN/ISSN
9781664981430 MWT16674697, 1664981438 16674697
LANGUAGE
English
NOTES
Read by Connor Goff
Summary of W. Chan Kim's Blue Ocean Shift offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors' highly influential book about strategic planning, Blue Ocean Strategy (2005)
Mode of access: World Wide Web