"Drew Nieporent has been a staple of the New York dining scene for decades, establishing a host of iconic restaurants like Nobu, Tribeca Grille, and Montrachet. But his career started from much more humble beginnings-the grill at the local McDonald's. A middle-class kid from New York's East Side, Drew spent his childhood tagging along with his father to help restaurants get their liquor license, igniting a lifelong obsession with food. His passion took him on a winding, continent-spanning journey, crossing paths with legendary chefs, iconic athletes, and movie stars as he grew into one of the most influential names in the culinary world. From waiting tables on a cruise ship to getting his first three-star review; from squabbling with Cornell professors to partnering with Robert De Niro; this is more than a story of one man's extraordinary life-it's a story of an evolving industry. As culinary trends come and go and relationships blossom and combust, Nieporent navigates it all with a simple yet powerful philosophy: Give the customer what they want. Told in Drew's unforgettable voice, "I'm Not Trying To Be Difficult" is a rollicking memoir that feels like sitting across the dinner table from someone who has seen it all-one of the last great restaurateurs"-- Provided by publisher