The Market for Intangibles
(2025, original release: 2024)
Nonfiction
eCourse
Details
PUBLISHED
The Great Courses, 2024
[San Francisco, California, USA] : Kanopy Streaming, 2025
[San Francisco, California, USA] : Kanopy Streaming, 2025
DESCRIPTION
1 online resource (streaming video file) (26 minutes): digital, .flv file, sound
ISBN/ISSN
16738000
LANGUAGE
English
NOTES
Title from title frames
Brand names, patents, secret formulas, logos—these and other entities are known as intangible assets, and they can add to a company's value. This not only applies to prestige brands, but also to firms such as Walmart that are exceptionally well-run, which counts as an intangible asset. Keep this all-important concept in mind whenever you are gauging the strengths and weaknesses of a company
Film
In Process Record
Connel Fullenkamp
Originally produced by The Great Courses in 2024
Mode of access: World Wide Web