Read by Don Beck

From the boardrooms of big business to the streets of the inner city, from the south side of Chicago to apartheid South Africa, Dr. Don Beck has taught people at all levels how to stop clashing and start communicating. His method is called Spiral Dynamics Integral, a revolutionary new way of perceiving human nature that lets us understand, predict, and resolve even the most difficult conflicts. In his effort to map the genome of the mind, Dr. Beck has created a tool he calls the Spiral, which charts the underlying reasons for virtually everything that human beings think, believe, and do. Breaking down the "complexity codes" that lie at the heart of a problem, he explains, is the first step toward coming up with a real, lasting solution. Transform the way you communicate with the hidden "complexity codes" that shape behavior. Don Beck Don Beck, PhD, co-founded the National Values Institute and is CEO of the Spiral Dynamics Group, Inc. He has used Spiral Dynamics for over 30 years to find solutions to real problems, including over 60 visits to South Africa between 1981 to 1988 to inspire solutions for a peaceful transition from apartheid. He is coauthor with Christopher Cowen of Spiral Dynamics: Mastering Values, Leadership & Change. For more information, visit

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