Foreword: Timeless play -- Chapter one: 1945-1958, The innovators -- Chapter two: 1959-1969, Big dreams lead to big brands -- Chapter three: 1970-1985, Tapping into technology -- Chapter four: 1986-1998, Pushing play forward -- Chapter five: 1999-2014, Making moves in a new millennium -- Chapter six: 2015-2025, Play is for everyone

"Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. Beautifully illustrated with full pages from Mattel's original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. Encompassing the evolution of a remarkable archive of toys with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price, the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide."