How did one company's genius marketing trick change the way we waste money on almost everything, including insurance? In our rush to protect everything from our health to our homes, we've fallen into the trap of treating insurance like any other purchase--something to be used rather than strategically leveraged. This book challenges you to rethink insurance: not as a product to be bought, but as a strategy to embrace. Discover how to 'waste money well' and turn insurance into an asset that truly makes sense for you

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