The Legend of American Motors : The full history of America's most innovative automaker
(2023)

Nonfiction

eBook

Provider: hoopla

Details

PUBLISHED
[United States] : Veloce, 2023
Made available through hoopla
DESCRIPTION

1 online resource

ISBN/ISSN
9781787117655 MWT19266369, 1787117650 19266369
LANGUAGE
English
NOTES

American Motors was the little company that made a big impact. Maker of the Rambler family car, the Kenosha-based AMC offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine. American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit. An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with the Gremlin and Pacer small cars. Off road, Kenosha truly made Jeep 'The One & Only,' popularizing the brand and making it the sales success it is today. Beyond that, AMC created America's first crossover, the Eagle. It all proved that America's smallest ... was its biggest surprise!

Mode of access: World Wide Web

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