What Fuels Successful Brands? Belief. In Built on Belief, author and leadership advisor Matt Marcotte offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage. Belief fuels commitment-and commitment beats compliance every time. This book is for leaders who value collaboration over control, employees who thrive through connection, and customers who turn into advocates one experience at a time. You won't find quick fixes or corporate buzzwords here. Instead, Marcotte leans into three decades of hands-on leadership to explore the following: - Clarifying and codifying the beliefs that shape your brand - Shifting from box-checking compliance to heart-led commitment - Inspiring people to strive toward a shared North Star When you're ready to build a culture of belief that starts in the heart, aligns the head, and moves through every hand, Built on Belief shows you the way

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