Nonfiction
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PUBLISHED
©2026
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x, 303 pages : illustrations ; 25 cm
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NOTES
Introduction -- Part I: Analyzing culture. Finding the rules that make us -- How culture affects life, business, and society -- Culture makes an ASS out of U and ME -- Culture starts at home -- Part II: Changing culture. Finding the rules that change us -- How tribalism makes us and breaks us -- Social silences create social consequences -- Part III: The future of culture. How technology creates new rules in life -- The future is here, it's just no evenly distributed -- Life lessons from a business anthropologist -- Acknowledgments -- Notes -- Index
"Why do people do what we do? To answer this question, many of us turn to psychology. But it's not enough to understand how we think. We also have to recognize the influence of where and how we live. From the ways we bring up children and welcome guests, to the products we buy and how we spend our free time, our culture creates who we are. ... Now, in The Rules That Make Us, Sweet shows us how to strengthen our own cultural intelligence. Drawing on research conducted in thirty-five countries, he maps culture's hidden rules: how it governs our behavior and creates our assumptions, how it's shaped by technology, and even how it can help us predict the future."--Provided by publisher